PRIVACY POLICY

Privacy Policy Effective Date: July 1, 2026

1. Information We Collect
We collect personal information you voluntarily provide when you make a reservation, place an order, sign up for our newsletter, join our loyalty program, fill out a contact form, or otherwise contact us. This information may include:

  • Name, email address, and phone number

  • Payment and billing information (processed securely by our third-party payment processor; we do not store full payment card numbers)

  • Information on how you interact with our website (e.g., IP address, browser type, pages visited)

2. How We Use Your Information
We use the information we collect to:

  • Operate, improve, and personalize our website

  • Process reservations, orders, and payments

  • Communicate with you for customer service purposes

  • Send updates, offers, and marketing communications (you may opt out at any time — see Section 8)

  • Detect and prevent fraud

3. Cookies and Web Beacons
Like most websites, we use cookies to store visitor preferences and understand which pages are visited, so we can improve your browsing experience. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. Our website does not currently respond to "Do Not Track" browser signals.

4. Third-Party Services
We work with third-party platforms to provide certain services, including payment processing, online reservations, and delivery or online ordering. When you use these services, your information may also be collected by those providers and is subject to their own privacy policies, which we encourage you to review.

5. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your data with trusted third-party service providers (such as website hosting, payment processing, or analytics partners) who assist us in operating our business, provided those parties agree to keep this information confidential. We may also disclose your information when required by law.

6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law.

7. Children's Privacy
Our website is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided us with personal information, we will delete it from our servers promptly.

8. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure.

9. Your Data Rights
Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or delete the personal data we hold about you, and to opt out of marketing communications or, where applicable, the sale or targeted advertising use of your data. Residents of California, Virginia, and other states with applicable privacy laws may have additional rights under those laws.

To exercise any of these rights — including unsubscribing from marketing emails or requesting deletion of your data — please contact us using the information in Section 11.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated policy on this page. We encourage you to review it periodically.

11. Contact Us
If you have questions about this Privacy Policy or would like to exercise any of your data rights, please contact:

High Tide Hospitality
5550 77 Center Dr, Suite 250
Charlotte, NC 28217
support@eat704.com